General politics
Experts Agree: General Politics Questions Unmask Microtargeting's Bias
A 2020 analysis found 40% of political ads on Facebook were microtargeted, and microtargeting skews general politics questions by flooding users with partisan-aligned cues, while a single Facebook carousel ad can sway thousands of undecided voters. I have seen how data-driven outreach reshapes voter perception during election cycles. Microtargeting on